In life as in business, trust is one of the most important elements that give value to our personal and commercial relationships. In the latter case, the equation is simple but transcendent: Without trust there are no customers, without customers there are no sales and without sales there is no company.<\/p>\n\n\n\n
This trust between client and service provider is built every day through behaviors and ways of doing things that generate this bond. Both elements arise from daily practice and habits that are fostered through actions and normative documents. Among the latter are the codes of ethics.<\/p>\n\n\n\n
Ethics are the values and principles that guide the actions of individuals and groups, in the private or professional spheres, inside or outside an organization.<\/p>\n\n\n\n
In the case of companies, these principles and values are socialized and reinforced in writing in the form of guidelines. These are a set of criteria that guide the behavior of workers, which are defined by the company itself based on universal values such as respect, honesty and integrity.<\/p>\n\n\n\n
In this context, ethics adds value to the daily work of organizations, both in the manufacture of products and the provision of services. It is important for customers to deal with companies in which they can place their trust. Building this bond normally takes time because it requires interaction between the parties where actions and behaviors are mutually valued. However, breaking this bond can take just a few minutes because trust is like a game of Jenga, where one mistake can collapse the rest of the pieces.<\/p>\n\n\n\n
The customer can observe and perceive an ethical behavior of his supplier from the first contact between the two, through the quotation, development and completion of the service, even afterwards to address any questions or correct an error.<\/p>\n\n\n\n